Zeidan Chocolate Factory, founded in 1976 in Al Zarqa, Jordan, introduced the iconic Sambo Teacakes (known as Ras Al Abed), a beloved childhood treat in the region. In 1985, they expanded their lineup with the Zeidan Bar, available in various flavors like peanut butter, strawberry, orange, and coffee.

Further growth saw the addition of corn chips and snacks in 1990, followed by a premium Sambo Teacake in 2011. Their latest expansion came in 2016 with the launch of three types of biscuits for the Jordanian market.